Wendy Günther

Gunther, Wendy

Doctoral candidate: Wendy Günther 
Researchtrack: Information & Innovation Management 
Start date: September 2014   
Supervisors: Prof. dr. M. H. Huysman, dr. J. F. M. Feldberg, and dr. M. H. Rezadade Mehrizi



This research focuses on business model innovation enabled by business analytics and data sciences. This includes studying the use of big data and its influence on existing business models, as well as the process through which data-driven business models become embedded within the organization.

Contact Wendy.