Doctoral candidate: Wendy Günther
Researchtrack: Information & Innovation Management
Start date: September 2014
Supervisors: Prof. dr. M. H. Huysman, dr. J. F. M. Feldberg, and dr. M. H. Rezadade Mehrizi
This research focuses on business model innovation enabled by business analytics and data sciences. This includes studying the use of big data and its influence on existing business models, as well as the process through which data-driven business models become embedded within the organization.